The Inaugural Collection
https://a-cold-wall.com/focus/spring-summer-2025
https://a-cold-wall.com/focus/spring-summer-2025
The SS25 collection of A-COLD-WALL* sees the brand return to the grittiness of its early years – albeit at decidedly higher resolution. We contributed the seasonal graphical identity that traces the crisp grain of the collection. The system, based on a quadrupled and dissected grid, is suited for many purposes. A technological, yet haunted presence: in place, never in the way.
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/04e574dc52-1718802194/group-4-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/755384eeb1-1718802194/group-3-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/d62d89677a-1718802194/group-2-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/723043dee8-1718802927/acw-ss2025-runway-01-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/22ef548ad4-1718802927/acw-ss2025-runway-02-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/ba1791f368-1718791675/img_8782-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/953f933a03-1718794073/acw-ss2025-window-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/7f75536779-1718794769/img_8793-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/223c38462d-1718794769/img_8794-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/ace00554e0-1718794761/img_8791-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/20ca822330-1718802286/img_8783-800x.webp)
![WAF GMBH project documentation for a-cold-wall](https://waf.gmbh/media/pages/a-cold-wall/the-inaugural-collection/0dcd44f309-1718802281/img_8785-800x.webp)
Architectural approaches to staging fashion