ACRONYM® has pioneered digital-only wholesale since the brand's inception. For preorder.acrnm.com, we have implemented the most sophisticated version of this approach yet. It strives to be the most efficient way of handling the buying process, for both wholesale clients and the in-house sales team. Aligned around highly detailed product presentations, the system offers an advanced digital line sheet. It provides a clear overview and intricate control over all aspects of the order to its customers.
ACRONYM® GmbH, Berlin & Munich
Project director: Malte Müller
Design team: Malte Müller, Andreas Lexa
Engineering team: Malte Müller, Benjamin Behr, Andreas Schober
SysOps: Sascha Hillingshäuser
Typeface: Atlas Grotesk by Kai Bernau, Susana Carvalho and Christian Schwartz via Commercial Type
Distributed Rails application