The integrated showroom and wholesale system

Project description

ACRONYM® has pioneered digital-only wholesale since the brand's inception. For preorder.acrnm.com, we have implemented the most sophisticated version of this approach yet. It strives to be the most efficient way of handling the buying process, for both wholesale clients and the in-house sales team. Aligned around highly detailed product presentations, the system offers an advanced digital line sheet. It provides a clear overview and intricate control over all aspects of the order to its customers.

WAF GMBH – Wholesale distribution system for ACRONYM®
ACR-SS16 Artwork by Lily Lin
WAF GMBH – Wholesale distribution system for ACRONYM®
WAF GMBH – Wholesale distribution system for ACRONYM®

Further projects for ACRONYM®: Product database and online store ACR OS

Project info

Client

ACRONYM® GmbH, Berlin & Munich

Creative

Project director: Malte Müller
Design team: Malte Müller, Andreas Lexa

Engineering

Engineering team: Malte Müller, Benjamin Behr, Andreas Schober
SysOps: Sascha Hillingshäuser

Material

Typeface: Atlas Grotesk by Kai Bernau, Susana Carvalho and Christian Schwartz via Commercial Type
Distributed Rails application
CDN: Cloudflare

Status

ongoing