Structured online shop

Project description

Alke Missalla is a unique person and a unique goldsmith. Her intuitive recognition of character and perspective is evident in her jewellery and in the conversations with her clients. They have informed our continued development of the A.M. brand expression.

The latest website iteration provides a structured environment that puts emphasis on the warmth and simplicity of Alke Missalla's work. The site and the integrated online store are based on a flexible visual system that is capable of great rigidity and great freedom. In this way, the site reflects the qualities of the products it offers and the special person it represents.

WAF GMBH – Structured online shop for Alke Missalla
WAF GMBH – Structured online shop for Alke Missalla
WAF GMBH – Structured online shop for Alke Missalla
WAF GMBH – Structured online shop for Alke Missalla
WAF GMBH – Structured online shop for Alke Missalla
WAF GMBH – Structured online shop for Alke Missalla

Project info

Client

Alke Missalla, Jewellery

Creative & Engineering

Creative direction: Malte Müller
Design team: Malte Müller, Klara Neubauer
Code: Malte Müller

Material

Typefaces: Swiss 721 (Medium), by Max Miedinger for Linotype.
Photography by Lou Schoof, Alke Missalla and others.
Store infrastructure: Shopify

Status

completed