We have been responsible for the creative direction and technical implementation of electronicbeats.net since January 2015. We transformed it into a modern publishing platform, rebuilding the site from the ground up. It now accommodates for the full range of digital storytelling.
Together with our partners at Telekom, we have established an iterative workflow. It integrates our client, an editorial team, a diverse roster of contributors and technological implementation. Adaptions to topical changes in today's volatile media landscape are discussed, visualized and implemented on short notice. Enabler for this workflow is a custom modular framework that provides creative liberty to all parties involved. As of 2020, Electronic Beats continues to evolve, examining the sound and style of beat-driven culture.
Telekom Electronic Beats won a Lead Award in Bronze for the fusion of editorial and visual excellence.
Further projects for Electronic Beats: Real Virtuality: The Cube
Deutsche Telekom AG/Music Marketing, Bonn
Project director: Malte Müller
Operative lead: Tim Rausch
Design team: Tim Rausch, Klara Neubauer, Malte Müller, Lukas Esser
Engineering team: 21st digital (Steffen Rüther, Andres Stennert, Fabian Pahl)
SysOp: DOM (Udo Noll & team)
Typeface: Tele Grotesk Neo by HvD Fonts for Deutsche Telekom
CMS: WordPress 5.0
Media host: Cloudinary