We have been responsible for the creative direction and technical implementation of electronicbeats.net since January 2015. We transformed it into a modern publishing platform, rebuilding the site from the ground up. It now accommodates for the full range of digital storytelling.
Electronic Beats is organized as a network of stand-alone publications, serving five European markets along with the global edition. Our implementation allows for incremental evolvement of each individual site, while retaining the option to introduce new features globally. To enable this, we work directly with the country-specific editorial teams. We consult and coordinate the technological and creative direction of the project, contributing to its popularity within a young, pan-European demographic.
The network of Electronic Beats websites won a Lead Award in Bronze in 2015.
Deutsche Telekom AG/Music Marketing, Bonn
Project director: Malte Müller
Design team: Andreas Lexa, Malte Müller, Friederike Wolf, Klara Neubauer, Nadine Schwery, Tim Rausch
Engineering team: 21st digital (Steffen Rüther, Andres Stennert, Fabian Pahl)
SysOp: DOM (Udo Noll & team)
Typeface: Tele Grotesk by URW for Deutsche Telekom
CMS: WordPress 5.0