Real virtuality

Project description

Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for 20 years. To celebrate, it commissioned The Cube to revisit its defining narratives. It explores the question how the tactile aspects of club culture can be translated into the digital. It invites users to explore immersive 3D narratives that can be touched and entered. The Cube leaves the flatness of digital content, proposing a new, real virtuality.

WAF GMBH – Real Virtuality: The Cube for Electronic Beats
WAF GMBH – Real Virtuality: The Cube for Electronic Beats
WAF GMBH – Real Virtuality: The Cube for Electronic Beats
WAF GMBH – Real Virtuality: The Cube for Electronic Beats

Further projects for Electronic Beats: European music magazine

Project info

Client

Deutsche Telekom AG/Music Marketing, Bonn

Creative

Creative direction: Malte Müller
Design direction & project lead: Tim Rausch
Design team: Tim Rausch, Klara Neubauer, Lukas Esser, Lisa Rinaldi

Engineering

Engineering team: 21st digital (Andres Stennert, Fabian Pahl) and WAF GMBH
Shader development by Tim Rausch

Content

Content direction: Michael Wingendorf for Looping Group
Content direction & editorial production: Looping Group (Pilar Rashad, Whitney Wei, Caroline Whiteley, Michael Wingendorf) together with numerous contributors.
Soundscapes by Robert Dietz at Studio Teiwas

Material

Typeface: Tele Grotesk Neo by HvD Fonts for Deutsche Telekom
Based on three.js by Ricardo Cabello and numerous contributors
CMS: Custom
Media host: Cloudinary

Status

completed