Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for 20 years. To celebrate, it commissioned The Cube to revisit its defining narratives. It explores the question how the tactile aspects of club culture can be translated into the digital. It invites users to explore immersive 3D narratives that can be touched and entered. The Cube leaves the flatness of digital content, proposing a new, real virtuality.
Further projects for Electronic Beats: European music magazine
Deutsche Telekom AG/Music Marketing, Bonn
Creative direction: Malte Müller
Design direction & project lead: Tim Rausch
Design team: Tim Rausch, Klara Neubauer, Lukas Esser, Lisa Rinaldi
Engineering team: 21st digital (Andres Stennert, Fabian Pahl) and WAF GMBH
Shader development by Tim Rausch
Content direction: Michael Wingendorf for Looping Group
Content direction & editorial production: Looping Group (Pilar Rashad, Whitney Wei, Caroline Whiteley, Michael Wingendorf) together with numerous contributors.
Soundscapes by Robert Dietz at Studio Teiwas
Typeface: Tele Grotesk Neo by HvD Fonts for Deutsche Telekom
Based on three.js by Ricardo Cabello and numerous contributors
Media host: Cloudinary