Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for 20 years. To celebrate, it commissioned The Cube to revisit its defining narratives. It explores the question how the tactile aspects of club culture can be translated into the digital. It invites users to explore immersive 3D narratives that can be touched and entered. The Cube leaves the flatness of digital content, proposing a new, real virtuality.