Online store for less than 10 products

Project description

Kiko Kostadinov approached us with the idea to repurpose the ubiquitous webshop into a more interesting platform. Together, we developed a store that sells specially made products, limited colorways or hand-made goods, and only opens when these products are available.

Our design proposal takes this notion seriously, foregoing all but the most essential interface elements in favour of a simple product list, providing overview and allowing direct access. The result is an expansion of the brand's practical attitude, and an unpretentious showcase for unique products.

WAF GMBH – Online store for less than 10 products for Kiko Kostadinov
WAF GMBH – Online store for less than 10 products for Kiko Kostadinov

Further projects for Kiko Kostadinov: Endless loop website

Project info

Client

Kiko Kostadinov LLC, London

Creative & Engineering

Project directors: Malte Müller, Andreas Lexa
Design team: Andreas Lexa, Malte Müller, Klara Neubauer
Code: Malte Müller

Material

Set in: Classic Grotesque by Rod McDonald via Monotype
Shop infrastructure: Shopify

Status

completed