The studio was founded as W.A.F. by Malte Müller and Andreas Lexa in 2011. It has since evolved into a design firm that has completed visual identities and websites for diverse international clients such as Artek, ADAY, Andreas Murkudis, MyTheresa, Kiko Kostadinov, Next Conference, Deutsche Telekom and Maharishi. As the digital arm of ACRONYM®, WAF GMBH provides visual design and technological direction to the brand.
Currently, WAF GMBH is developing collateral for Rick Owens' Berlin exhibition and a companion application to Telekom Electronic Beats. Apart from that, the team helps reposition a denim label by thinking about connections and limitations on a globalized planet.
We use Are.na closely to its self-description: as a visual platform that helps us think. We are currently working with and intrigued by the following channels.
Andreas Lexa, Friederike Wolf, Hanna Wolff, Fox
David Kamp, Louise & Florian Kunth aka. Island, Sarah Bernhard, Jens Franke, Martin Wolf, Sebastian Weyrauch, Jannik Schäfer, Benjamin Behr, Andreas Schober, Bus Group, 21st digital, Anika Väth, Julian Bühler, Anne Levy, Sascha Hillingshäuser
Version: 1.0, deployed on February 14th, 2019
Typeface: Ucity, designed by Yassin Baggar for Fatypeflux
CMS: Kirby 2.5.12, by Bastian Allgeier
Are.na integration: Arena PHP
100% vanilla JS, no analytics, no cookies
No frameworks, no artificial sweeteners
Compiled using Grunt 2.4
Total page weight: 653,3kb