Vitra's digital retail offering required a stand-alone online store for the Japanese market. Our response establishes a simple yet comfortable environment to browse Vitra's extensive catalogue of modern and contemporary furniture.
The store presents and emphasises use cases and aesthetic interconnections of each piece. Narrative product collections provide context, while a custom system of editorial modules provide flexibility. Realized as a component-based theme framework, the Vitra Japan Store can be advanced easily.
Vitra International AG
Creative & Engineering
Project director: Malte Müller
Design team: Klara Neubauer, Tim Rausch
Implementation: Tim Rausch
Typefaces: Kozuka by 小塚昌彦 via Adobe Originals and Vitra Futura, based on Futura by Paul Renner
Store infrastructure: Shopify