In fall 2024, Weingut Schätzel introduced Modern Wine, and with it, a critical way of thinking about the industry it is part of. In this context, we asked questions about the function of wine labels. The informational part of the label is as compact as possible. This creates negative space, available for propaganda of any kind. It remains reserved for questions, new ideas, experiments and fun. This way, it reflects the newfound freedoms in growing, harvesting and making wine pursued by Weingut Schätzel and its 3000 moniker.

For Riesling 3000, the propaganda space is utilized to promote participation and awareness for modern strategies in keeping European vineyards alive.