One season, two landing pages. Prior to ACR-SS-24, ACRONYM® offered -EX editions of five garments, released sequentially and introduced by video sequences expanding with each release. We provided digital scaffolding, allowing users to spatially fold the video – revealing a collage of process and development behind the pieces.

For the main SS-24 collection, ACRONYM® revisited the legend of Acronymjutsu: The ultimate how-to guide to the items and their functionalities, empowering the wearer. We seized upon this aspect and set a new context for the Acronymjutsu kata. Timestamp annotations lend agency to the user to oscillate between garments, transcending the temporal constraints of the video medium.