Expanding our boldly typographic visual identity for Felix Art Fair, Los Angeles' beloved mingling spot for the art scene, its website does what an art fair website should do: be informative and entertaining, while resisting the temptation to render WEBP versions of artworks.

True to its home at the Hollywood Hotel, felixfair.com takes the shape of an interactive script, following the fair's protagonists through a text-adventure. Interested users are able to discern spoilers from the dialogue, which is algorithmically altered with every visit.