Maharishi has been an integral part of streetwear since the 1990s with a credible no-nonsense approach. Accordingly, we designed a simple and bold brand website. It hosts the Maharishi online store and introduces the brand's archive. The archive is conceived as an ongoing logbook that chronicles the wide-ranging collaborations and ventures into the art world undertaken by the brand.
Extended content presentation features allow the editorial team to integrate visual content into the online shop, creating a seamless transition between product presentation and digital storytelling.
Maharishi LLC, London
Project directors: Malte Müller, Andreas Lexa
Design team: Andreas Lexa, Friederike Wolf, Klara Neubauer
Programmed by Martin Rädlinger
Typeface: Univers by Adrian Frutiger for Linotype
Shop infrastructure: Shopify
Based on the Shopify GraphQL API