At 180 The Strand, a joint team of ACW* and WAF GMBH set out to develop what would become the floorpiece of a new digital platform – a condensed, precise design system that draws inspiration from the brand's directional perspective. The components of the system are rigidly organized in sections and processed by an engine called OCA, which filters, warps and corrupts, based on an array of parameters and hashes. The result is an ever-changing, generative expression of ACW's unique language at high dynamic range, yet coherent and composed at all times.

We made an Are.na channel documenting the OCA system.