Digital placemaking is among our persistent interests. For the second iteration of Kiko Kostadinov's KK capsule, we decided to set it in the industrial elevator serving the brand's London warehouse. The digital pop-up extends the photo production into digital space, employing three-dimensional scans to communicate garment features. While being highly functional and efficient, the platform questions the seeming perfection of the new digital surfaces by contrasting it with the distressed beauty of its physical environment.