Kiko Kostadinov's ongoing collaboration with Asics has resulted in Novalis, which applies the designer's direction to a sports forward capsule. For the its global launch, we developed a digital narrative. Fusing parser functionality with aesthetic cues adopted from Novalis garments, the launch experience granted access to a limited number of partners and customers first. The information system revealed information in multiple steps – before culminating in the exclusive launch on kikokostadinov.com, where Novalis now has become a permanent offering.