Performance automation
https://electronicbeats.net/big-room-house/
https://electronicbeats.net/big-room-house/
For their expansive venue at Salone del Mobile 2023, Ikea invited Electronic Beats to curate a nighttime event program. We contributed by taking control of the venue's video wall, serving as the backdrop to three club nights. Instead of assuming the VJ role, we custom-built a digital platform to provide generative visuals for each performance, in line with four decades of club music.
Generative image making has become a research project at WAF GMBH. Collaborating with a number of clients, we have explored defining technological rulesets that translate into enticing experiences.