Alke Missalla is a unique person and a unique goldsmith. Her intuitive recognition of character and perspective is evident in her jewellery and in the conversations with her clients. The latest website iteration provides a structured environment that puts emphasis on the warmth and simplicity of Alke Missalla's work. The site and the integrated online store are based on a flexible visual system that is capable of great rigidity and great freedom. In this way, the site reflects the qualities of the products it offers and the special person it represents.