SI/X, or Siki Im Cross, is a young sportswear brand operating from Berlin. As the function- forward translation of Siki Im's cerebral and moody aesthetic, SI/X aims to subvert the idea of performance and competition. In this spirit, we developed the brand's store platform as a kind of digital fanzine. Drawing from pastiche and paste-up techniques, the site is extremely malleable and matches Siki's irreverent tone. As a specific take on content, the Passages section allows runner's favorite routes, while emphasizing their cultural value over training hints.