In collaboration with its Tokyo-based team, we developed a digital Artek store for Japan that guides a discerning audience through coherent narratives. Our solution emerges organically from Artek's wide-ranging portfolio, and provides simple ways to discover variants and customization options. The platform provides unparalleled freedom of expression to Artek's editorial team. A new verticality extends Artek's visual language, while our toolkit for building landing pages using native Shopify customization options, a store-specific journal and custom delivery options round out the platform.