A system to make digital spaces for furniture

Project description

We designed artek.fi's digital experience based on Alvar Aalto's maximes for Artek products: It is transparent, adaptable and pays the highest attention to details. It is innovative in form and line, while remaining stubborn where required. In this sense, it is a digital product for and by Artek. The website presents the product catalogue and offers extended editorial content.

The website's visual design was conceived as a system of interlocking spaces. Modules are combined to introduce both horizontal and vertical movement, structuring content and providing visual rhythm to the site.

WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek
WAF GMBH – Website of interlocking spaces for Artek

Further projects for Artek: Set of 4 satellite websites アルテック 日本

Project info

Client

Artek GmbH/Global Marketing, Berlin

Creative

Project directors: Malte Müller, Andreas Lexa
Design team: Andreas Lexa, Malte Müller, Friederike Wolf, Klara Neubauer, Nadine Schwery, Tim Rausch
Photography: Maximilian Bartsch, Jan Reiser
Stylist: Maria Knabe

Engineering

Engineering team: Jens Franke, Malte Müller, Martin Wolf, Sebastian Weyrauch
SysOp: Sascha Hillingshäuser

Material

Typeface: Vitra Futura, based on Futura by Paul Renner
CMS: Craft
CDN: Cloudflare
Image server: Cloudinary

Status

ongoing