We designed artek.fi's digital experience based on Alvar Aalto's maximes for Artek products: It is transparent, adaptable and pays the highest attention to details. It is innovative in form and line, while remaining stubborn where required. In this sense, it is a digital product for and by Artek. The website presents the product catalogue and offers extended editorial content.
The website's visual design was conceived as a system of interlocking spaces. Modules are combined to introduce both horizontal and vertical movement, structuring content and providing visual rhythm to the site.
Artek GmbH/Global Marketing, Berlin
Project directors: Malte Müller, Andreas Lexa
Design team: Andreas Lexa, Malte Müller, Friederike Wolf, Klara Neubauer, Nadine Schwery, Tim Rausch
Photography: Maximilian Bartsch, Jan Reiser
Stylist: Maria Knabe
Engineering team: Jens Franke, Malte Müller, Martin Wolf, Sebastian Weyrauch
SysOp: Sascha Hillingshäuser
Typeface: Vitra Futura, based on Futura by Paul Renner
Image server: Cloudinary