In 2023, Artek celebrated the 90th birthday of one of its most iconic products. Stool 60 is a piece of furniture that can be used anywhere, and applied to many situations. To celebrate, we developed a series of digital activations, establishing shop.artek.fi, as the brand's official webstore. The site develops the principles established for Artek's digital identity: A component-based navigation provides context throughout, while and intricately detailed system of modules allow the store to evolve with the seasons.