Serious Cidre is very good cidre. It's made in Berlin, by combining apples and time in a barrel. Obviously, this kind of simplicity resonated with us. We enlisted help from David Kamp and elusive illustrator Why Ebay and developed the whole shebang: A name, a visual brand, brand copy, as well as packaging and initial marketing material, photographed by Michelle Mantel. Now the world has its ideal summer beverage, and WAF GMBH has a stacked fridge. Win win.