Thirty three times

Project description

With the Paris menswear schedule continuing in digital space for AW21/22, Kiko Kostadinov ventures deeper into his personal hauntology. As part of the show team, we developed a projection that emphasizes the non-linear nature of this season's proposal. 30 looks are shown in a cut-and-paste video, set to three user-controlled audio loops, time-tracked and synchronized to quotes from Christopher Priest's A Dream of Wessex.

The silhouettes are dissected and reworked into 90 variations, presented in randomized triptychs – investigating the collection in an infinite loop of perspectives.

WAF GMBH – Menswear AW21/22 for Kiko Kostadinov
WAF GMBH – Menswear AW21/22 for Kiko Kostadinov
WAF GMBH – Menswear AW21/22 for Kiko Kostadinov
WAF GMBH – Menswear AW21/22 for Kiko Kostadinov
WAF GMBH – Menswear AW21/22 for Kiko Kostadinov

Further projects for Kiko Kostadinov: Endless loop website Womenswear AW21/22 Menswear SS21

Project info

Client

Kiko Kostadinov LLC, London

Creative & Engineering

Project director: Malte Müller
Design team: Lukas Esser, Tim Rausch
Code: Malte Müller, Tim Rausch

Material

Set in: Classic Grotesque by Rod McDonald via Monotype
Video shot in London, United Kingdom, produced by Kiko Kostadinov.
Three audio loops by Paride Calvia.
CMS: Kirby 3.5, by Bastian Allgeier

Status

completed